The apparent alternative for marketing consumers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer time look, however a easy bottle of water is usually overseen as the best promotional product in the summertime.
It’s estimated that individuals drink as much as a mean of 45% extra liquid throughout a heat summer time day, over a day within the winter. Carrying round a bottle of water just isn’t solely a comfort – it’s a necessity. General, the water bottling business sees a 27% enhance in gross sales of bottled water through the summer time month (Might-August) in response to 2009 figures.
Bottled Water is large business – and now demand is now rising for bottles of water that can be utilized again and again and do not need to be thrown away. It is a pure door-opener and ideally suited for merchandisers and designers of gross sales promotions.
The utilization of a reusable bottle of water is a generic train. Normally, individuals replenish their bottles of water at home earlier than leaving the house within the morning, drink through the day after which replenish at a conveniently positioned faucet through the day. Which means the customers of the Water Bottles will always be reminded and uncovered to the promotional messages that the Water Bottles include. It’s going to additionally show the Water Bottle in an exterior setting which is favorable from a marketing perspective.
And Water Bottle utilization is flexible. Water Bottles do not simply need to be crammed with water, however may be crammed with sports activities drinks, vitality drinks and different drinks which can be related summer time enjoyable and sizzling days on the seashore.
As a marketing planner, you’ll conclude that Water Bottles are an excellent give away that gives you a automobile to switch your brand and promotional messages to people-dense summer time environments.